Under the epidemic situation, how do shopping malls and parent-child playgrounds work together to solve difficulties and break through?

The parent-child amusement format, as a traffic entrance for business scenarios, has become standard in shopping malls.

However, the sudden outbreak of new crown pneumonia has completely shut down offline business in the parent-child entertainment industry. Even after the domestic epidemic, other business formats in the mall gradually recover, but as a closed space with children as the main consumer and non-required business formats, parents ’fear will also extend the“ darkest moment ”of parent-child entertainment offline business, and cannot Fees and card refunds brought by continuing operations will also bring operating pressure and dilemma to the mall.

Although during the epidemic, the entire population was online and more shopping was transferred online, but the rigid demand for offline parent-child amusement still exists in large numbers and is irreplaceable online. In the long run, service-oriented consumption and experiential consumption in shopping malls are still core advantages that have irreplaceable meaning and value compared to online.

Helping the parent-child amusement industry to resurrect epidemic prevention is to help malls to keep the flow of service-type consumption and experience-type consumption. Helping the parent-child amusement industry break through is also the bailout and self-help of the mall itself. Shopping malls should cooperate with parent-child amusement merchants to explore more ways of cooperation during the recovery period. such as:

Use shopping mall roofs, outdoor squares, and other areas to encourage parent-child amusement merchants to organize outdoor parent-child activities to prevent returning cards and promote card consumption.

Encourage merchants to launch outdoor scene equipment such as karts, stand computers, VR, etc., and attract customers to promote sales;

The use of revenue sharing helps merchants reduce the pressure of fixed rents and invest in amusement operations faster and earlier …

As Churchill said, “Do n’t waste a crisis”, Winsale.com and Tongqu Technology jointly hope to promote more Internet-based transformation and upgrade of the parent-child entertainment industry, online and offline integration of Tuoke marketing, and indoor and outdoor integration. Delivery marketing, joint marketing with shopping malls, equipment supplier revenue sharing, and other actions are taking place. The Internet-based playground for more new industries and new patterns is also emerging, not only for self-help and rescue, but also for industrial innovation and upgrade.

The epidemic is changing consumer behavior, business behavior, and industrial behavior. Shopping malls and merchants are an industrial community, but also a community of destiny. Parent-child amusement merchants are in the process of reform and urgently need to change their business management thinking and strategies.

To this end, Winshang.com-China’s largest commercial real estate service platform, Tongqu Technology-China’s largest amusement industry empowerment platform, co-sponsored the “100 City Thousand MALL” and the amusement industry anti-epidemic revival proposal, expecting more Shopping malls and parent-child amusement merchants join in, seek together, think about change, innovate together, and seek a win-win situation.

Under the epidemic situation, the parent-child playground is one of the most serious losses, but the new wave of Internet applications, represented by live broadcast, has brought its hope to the rescue and breakthrough. Revolutionary technology applications have brought about breakthroughs in business models. The breakthrough of business model requires the coordination and support of all parties in the industry.