Uncovering the misunderstanding of indoor children’s play equipment

In recent years, the number of children’s indoor playgrounds has gradually increased, people are increasingly pursuing larger and more sophisticated amusement equipment, but not every indoor children’s playground can be popular, so why? Uncovering the misunderstanding of indoor children’s play equipment

1. with “big” as a competitive weapon, blindly expanding the area, and lacking a strong layout plan

Expanding the business area is an option, but with the help of professional design companies, we must carry out reasonable layouts, give full play to the space and facade, and improve the efficiency. This kind of expansion is the expansion of power, or it is bloated.

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2. the content of the play is just “stupid play”, lack of competition differentiation

Uncovering the misunderstanding of indoor children’s play equipment

Linking to a well-known cultural image of a child is a very effective way to quickly increase the visibility of children’s playgrounds and competitors, and more importantly, to explore the social and individuality of cultural images. Reflecting and letting children in the process of play, novelty, happiness, and subtle feelings, this difference will become a playground in the competition really separated from the competition, so that competitors can not catch up, while bringing the most to the children The ultimate model of a perfect shopping experience. It is hoped that the local children’s amusement enterprises that are connected with the cultural image will make more in-depth explorations in this respect, which will surely become the fundamental road for the long-term development of children’s amusement enterprises.

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3. membership policy is just “buy more discounts”, lack of customer viscosity

Member operations are very good solutions to improve customer viscosity, but because of the limited understanding and mastery of member technology, there is currently no successful membership system operation in children’s playgrounds.

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4. concealed engineering wiring, regardless of equipment update requirements, new equipment is difficult to update

When the construction of the playground is completed, few operators will pay attention to leaving an accurate concealed construction drawing, and of course, there is no wiring reservation in the design. As a result, if the device is updated, only the device similar to the original device can be updated, which inevitably reduces the marketing effect and the customer experience effect brought by the amusement park device update. Therefore, in the design of the playground, the operator should invest a part of the cost to make wiring renovation reservations from the convenience of future equipment renewal. This part of the investment is very worthwhile. There is no need to shut down the equipment in the future, and any specifications and power requirements can be made. The transformation, which will save a lot of cost and new equipment marketing become the highlight of stage marketing, has become a good reason for gathering customers.

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The above is the indoor children’s play equipment shared by Haiber Indoor Playground Company. If you have any problems with indoor playground equipment, you can call us and we will be happy to provide you with high quality safe children’s play equipment.