The children’s play industry in China is gradually getting hot. All the children’s theme parks that integrate education, puzzle, fitness and entertainment into the hearts of parents for the sake of the next person have become hot spots for investment. Below we will analyze the phenomenon that will occur in children’s amusement equipment in the future.
1. Branding, whether it is a chain or a franchise. There will be competition between brands and brands, which is why Naughty Fortress continues to camp, expand market influence, wait for the arrival of branding, rely on market share, attract franchisees or rely on market influence to achieve better business. Resources.
2. Scale, even if some local brand stores do not require brand entry, it is inevitable that the size of the mall itself is required for the competitiveness of the mall itself.
3. Personalization, with the fierce competition, a personalized paradise will appear, no longer a constant steel pipe + electric, there will be other elements, such as play house, COSPLAY (role play), unified elements Somatosensory interactive games and the theme of the overall decoration style.
4. Specialization, artificial level competition, will gradually standardize the management of children’s playgrounds, and the staff service skills will be more specialized. Otherwise, it is highly probable that customers will be lost under competition.
5. Diversification, a single survival form for children’s paradise, is already quite risky, so adding other projects is also one of the future trends. One of the hand-made workshops we see now is one. There may be more projects in the future, such as baking DIY workshops; space sand, color clay, soft clay and other shaping projects; Carrera racing; and some novel children’s play equipment.
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