The summer vacation is coming, and various amusement parks have become a place for parents and children to play. However, now that the outdoor temperature is so high, the children’s indoor park has also ushered in its peak period, which truly reflects its advantages.
However, many investors are aware of this business opportunity, children’s indoor parks have sprung up like mushrooms, and the competitiveness is second largest. How to use this golden period to open the crazy gold-plating model?
1. Reasonable channel design
The children’s indoor amusement park passage seems to extend in all directions. In fact, the customer walks along the main passage, basically can play the mainstream amusement equipment, never go back, the industry said the playground channel is the flow line, the channel design pays attention to the list. It is designed to be easy to walk and visit. Make all kinds of amusement equipment to the greatest extent possible for customers. This kind of playground has an unobstructed design style, and the customers who are playing are regarded as exhibits. The demonstration effect brought by this kind of playground often attracts more customers.
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2, pay attention to product quality and safety
Children’s indoor park is not fun, but for parents, quality and safe products are the most important, so parents will be able to bring their children with confidence. Every child park operator should strictly control safety and quality. This is the first and most important part. For children’s paradise, high-quality amusement equipment is a core element of the children’s paradise. If there is no good product, there will be no market. Only when the quality of the product passes, can we gain a foothold in the children’s playground market, occupy a place in the wave of the children’s paradise market, and win the trust and support of parents and children with high-quality amusement equipment.
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3, demand service to do a bit
Indoor children’s parks belong to the service industry, so how to do a good job and make the service in place is something we must consider. For example, employ an in-house administrator with affinity and responsibility to take care of children who come to the children’s playground to protect them from injury; prepare a rest area for accompanying parents, and install WIFI and outlets in the rest area. In fact, as long as you pay more attention to the needs of customers and focus on the needs of customers, it is natural for customers to have an impression of your child’s naughty park, so as to retain repeat customers.
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4, pay attention to the environment and health
The colorful lights are one of the main means of attracting customers in the indoor indoor naughty castle park. Playing in the cool lighting environment will make the children linger. Most of the playgrounds are mainly decorated with warm colors such as red, yellow and orange, and soft colors are used to create a warm atmosphere. Studies have shown that color is related to emotional state, such as red for excitement and blue for comfort and safety. The playground is generally equipped with bright red or yellow dazzling lights, which makes people more excited and can evoke the enthusiasm of the players to stimulate consumption. Parents bring their children to play in children’s playgrounds. They definitely don’t want their children to play in dirty places, so that children wear white clothes and wear black clothes. If this is the case, parents will not be impressed with your children’s playground. Therefore, it is very necessary to clean and disinfect the amusement equipment on a regular basis so that the equipment that the child is exposed to is clean and hygienic. Parents are relieved that their children are having fun in a clean and hygienic place.
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5, do more parent-child activities
Hosting the theme event is one of the most popular and effective ways to focus on the popularity of the moment. A good theme event will make your children’s paradise popular, and customers will also identify with your children’s paradise. He will autonomously His friends and family promote your children’s playground. So, what kind of theme activities should I do? For example, parent-child activities are a way to effectively stick customers, as well as gifts, free experience activities, and children’s talent shows.
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6, pay attention to the opening of the industry
For the store, opening a business has a vital role, which is the first impression. It also has a great impact on the future flow of people in the store, so we must pay attention to the opening of the business and do a good job in opening the business. The same is true for indoor children’s parks. The preferential policies must be available, and we must make full use of the promotion period to promote the membership card to the extreme, so that consumers can realize the preferential value of the membership card, which is the prerequisite for cultivating a group of loyal consumers. At present, many amusement parks have introduced membership cards of different amounts. After the membership card is issued, it will stimulate customers to extend the consumption time. Everyone has this kind of mentality: every time you pay for cash, you will have a deep and intuitive impression. If you spend more money, you may even feel distressed, and the credit card does not have such a deep feeling. The brush is digital consumption without scruples. In fact, the membership card is the use of responsibility transfer psychology, credit card consumption often ignores the repayment responsibility of this money, which will allow customers to have more consumption.
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7, a happy atmosphere
The wine is not afraid of the deep alleys. Regardless of the location of the children’s indoor naughty castle park, some rhythmic concerts are placed at the entrance of the store to attract the attention of the pedestrians. If a lot of people pass by the playground, they will always hear the rhythm of the background music. The emotion expressed by the playground music is to let people release pressure and emotions to attract customers. The playground stimulates the player with music, which will make the game more desire, giving people a sense of fun and excitement, which in turn affects the participation in the play.
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These are some of the suggestions and methods that we have given after comprehensive investigation. I believe that if the children’s park operators can do the best in all aspects, it will definitely produce unexpected results. The economic benefits of the children’s paradise are also natural. Will climb up. Of course, indoor children’s parks in different regions must learn from each other’s learning and reference, and draw inspiration from them to promote their children’s paradise to continuously improve and innovate.
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