As we all know, indoor children’s parks have developed rapidly since entering China. Nowadays, with the market becoming increasingly saturated, indoor children’s parks can continue to develop and show vitality, or capital is difficult to enter small enterprises. Qiyuan art is a simple analysis for you.
In some first- and second-tier cities such as Beishangguangshen and Shenzhen, the development of indoor children’s parks is earlier and more perfect. These dead children’s parks have the common characteristics, that is, they are mostly concentrated in some large shopping malls, supermarkets, etc. The flow of people, both in terms of spending power and propaganda ability, has a strong advantage. At the same time, the rents in these places are not cheap, so the scale of the park is generally around 100-300m2, which is generally divided into three areas: video game area, Shachi area and Naughty Fort area.
At present, the indoor children’s playground in the market is too single, and the amusement facilities in the park are similar. The business philosophy and management methods of the park are exactly the same. If you want to survive in such a fierce environment, the indoor children’s park operators must start to innovate. The target consumer group develops a more precise positioning and enhances the competitiveness that distinguishes it from other parks.
A single video game city is aimed at people over the age of 12, and a single indoor children’s park is aimed at people under the age of 10. If one of the two operations is one, it will definitely weaken the competitiveness of the business. So, how can we change the single operation and maintain the profit advantage? Qiyuan Art believes that it needs to adopt a combined business strategy to divide the venue into three major areas, the child naughty area, the children’s game machine area and the children’s electric equipment area. . Centralized marketing in the three regions, which concentrates the age of consumers to 2-15 years old, is more conducive to gathering people, and is easier to operate and more advantageous than the traditional single business model.
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